Workshops and Training

Live, Virtual, Game-Changing

Fast Track Your Marketing Success with a Workshop

Attend a two-day weekend workshop and get on the fast track! This is professional level training your competition doesn’t want you to have. If you’re new to digital marketing, it’s the best way to gain the foundation you need. If you have some experience, you can expand your knowledge. All of our workshops and training courses are chock full of useful resources, tricks, tips, and referrals that you can put to use right away. We aim to over-deliver on value, and we’re sure you’ll agree we do.

  • For weekend workshops, an advance registration and $50 registration fee are required (Registration fee is applied to the price of the workshop).
  • Final dates and times are subject to change. Registration fee is refundable if final dates don’t work for you.
  • Laptops are not provided, so bring your own.
  • Lunch is not provided.

We look forward to seeing you at one of our workshops soon.

Affiliate Marketing - Monetize Your Website and Build Passive Income

9:00 AM – 3:00 PM

Price: $49, includes one guest

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Cash flow is a problem for most small businesses, startups, and solopreneurs. Affiliate marketing can be a game-changer. Promoting other people’s products and services on your website can provide much needed passive income to grow and sustain your business. And it literally runs on auto-pilot! Find out how to take part in a multi-billion dollar per year industry.

  • What is affiliate marketing?
  • How to find affiliate products
  • Getting your affiliate links
  • Compliance
  • Driving traffic
  • Providing value
  • Building trust
  • High-ticket affiliate programs

Skill Level: Beginner

AWeber - Email Autoresponder

9:00 AM – 3:00 PM

Price: $49, includes one guest

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This course is a MUST for every small business owner. Building an email list is one of the most powerful ways there is to grow your business. AWeber is a perfect solution for small businesses, because it’s low-cost and offers all of the functionality a small business needs to take advantage of the highest ROI of any online marketing strategy, email marketing. Course includes the following topics and many more:

  • Getting started with email marketing
  • Adding a sign up form to your website
  • Creating a follow-up series
  • Creating broadcast messages
  • Adding a WordPress widget to your website
  • Adding sign up forms to Facebook
  • Integrating AWeber with PayPal
  • Installing email analytics
  • Creating subscriber segments
  • How to set up blog broadcasts
  • How to create an email newsletter

Skill Level: Beginner

Build Your Own WordPress Website

9:00 AM – 5:00 PM Weekdays

Price: $149, includes one guest

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This is a step-by-step working session that takes you through building a WordPress site from scratch using the WordPress editor or the DIVI builder from Elegant Themes. You don’t need to know code or have any previous experience building or designing websites. We’ll show you what to do. The student may incur costs from third parties for web hosting, themes and plugins, etc, but these are optional. By the end of the session, you’ll have a website and the knowledge, tools, and resources to make it better.

  • Planning your website
  • WordPress 101
  • Create a local development environment
  • Install WordPress and plugins
  • Install the DIVI theme
  • Select a site layout
  • Image optimization basics
  • SEO basics
  • Editing in the DIVI builder
  • Optimization
  • Outsourcing
  • Submitting your site to search engines
  • Site audit

*Specific topics subject to change

Skill level: Beginner

Content Marketing - Building Authority for Monetization

9:00 AM – 3:00 PM Classes are schedule when enough pre-registrations are received.

Price: $97, includes one guest

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Content is king, no matter what stage of the funnel your prospects are in. Content drives brand awareness and affinity, builds authority and thought leadership, nurtures trust, educates, inspires, and motivates. Content drives actions. We’ll show you how to design content that engages your audience and how and where to promote it.

  • Types of content
  • Mapping content to the funnel
  • Outsourcing content creation
  • Content curation
  • Lean content creation

*Specific topics subject to change

Skill level: Beginner

Digital Marketing 101 - How to Develop an Integrated Online Marketing Strategy

9:00 AM – 5:00 2-day workshop. Scheduled when enough pre-registrations are received.

Price: $450 per person, includes one guest

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Classes are schedule when enough registrations have been received.

If you’re new to digital marketing, this is where you should begin. This course provides a complete overview of how to optimize the sales funnel at every level to increase quality lead generation, conversion, profit margin, accelerate the buying cycle, and customer retention. Topics covered include:

  • The sales funnel
  • Determining Product/Market Fit
  • Driving Traffic
  • Providing Value
  • Lead Magnets
  • Landing Pages
  • Tripwires
  • Profit Maximizers
  • The Return Path
  • Email Marketing
  • Content Marketing

*Specific topics subject to change

Skill Level: Beginner

Divi - The Easiest Way to Build Your WordPress Site

9:00 AM – 5:00 Scheduled when enough pre-registrations are received.

Price: $49 per person, includes one guest

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Classes are schedule when enough registrations have been received.

Divi is the most popular WordPress theme there is for good reason; it’s powerful, intuitive, and uses the incredible drag-and-drop Divi Builder, allowing you to build your site from the front end, the way your site visitors will see it. Forget the worry of designing your own pages and choose from among dozens of professionally designed, pre-made website layouts. All you have to do is upload your content. Save time by saving your work to the Divi library for re-use. This class is a steal and a must if you want to build a beautiful website quickly and with the fewest hassles!  Topics include the following and many more:

  • An overview of the Divi Builder
  • Using the Divi library
  • Multi-select and edit
  • How to import and export saved layouts
  • Contact forms
  • Video modules
  • Shop module
  • Pricing tables module
  • Sidebar module
  • Dozens more!

*Specific topics subject to change

Skill Level: Beginner

Email Marketing - The Money is in the List

9:00 AM – 3:00 PM

Price: $97, includes one guest

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Do you want to know the most powerful and cost-effective way to nurture your leads into buyers? Email marketing has the highest return on investment of any online marketing method. It’s extremely low-cost, highly automated, personal and targeted. It’s a great way to build trust with your prospects, provide value, and create brand advocacy.

  •  Auto-responders
  • Campaign Design
  • Segmentation
  • Content promotion
  • Remarketing

*Specific topics subject to change

Skill Level: Beginner

WooCommerce Basics

9:00 AM – 3:00 PM

Price: $49, includes one guest

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WooCommerce is the number one solution for implementing online sales on your website. Whether you offer one product or thousands, physical or digital, you need WooCommerce to manage it seamlessly. To get up and running quickly and without hassle, you need this course. Topics include that following and more:

  • Installing WooCommerce
  • Managing your WooCommerce subscriptions
  • Product settings
  • Tax settings
  • Setting up shipping zones
  • Checkout settings
  • Integrating payment methods (PayPal, Square, Stripe, PayPal with Braintree, more)
  • Managing orders
  • Refunds

Skill Level: Beginner