It’s All About Purpose

Empowering businesses and individuals to realize their greatest potential.

Our Approach to Digital Marketing is About Helping You Build Authentic Relationships with Your Customers

People buy from people they know, like, and trust. That means to build a successful brand, your business needs to develop an authentic relationship with your market. Doing that is based on knowing who you are, what you stand for, how you can best serve others, and projecting that in everything you do, unapologetically and uncompromisingly. It means having a purpose, a vision, a mission, and a voice. Finding, connecting with, and nurturing a relationship with your market in the online space requires an integrated strategy that’s based on providing value first. Who can you serve with the unique benefits and features of your products and services? What are their challenges, fears, problems and pain points?

We believe in being aware of where your prospects are and meeting them there. It means caring about them and striving to provide answers to their most urgent questions throughout their customer journey.

Developing an integrated marketing strategy that’s right for your business is what our service to you is all about. We can teach you and your team how to build your brand online and connect with the people you can serve best.

Scott Anders – Founder and CEO

Our Values

We’re at our best when we see opportunities rather than obstacles.
We’re at our best when we’re united in doing what’s right.
We’re at our best when we remain true to our purpose our vision and our mission, because we embrace our unique ability to serve.
We’re at our best when we have the fortitude to do what must be done, even in the face of fear, difficulty, challenges, or set-backs.
We’re at our best when we strive to become better today than the day before, professionally, personally, and socially.
We’re at our best when we understand the challenges of those we serve.

To join in the industrial revolution, you need to open a factory; in the Internet revolution, you need to open a laptop.”

~Alexis Ohanian~

We live in what is, perhaps, the most opportunistic time in history. Whatever you wish to call it, The Digital Revolution, The Information Age, The Third Industrial Revolution, the pace of change is becoming faster and faster. While all of this change seems to be threatening institutions we’ve been accustomed to for decades, it also creates an unprecedented opportunity for individuals and businesses to create and serve unique niches across the globe and serve their local markets better. For those businesses that fail to adapt, the inevitable outcome will be, at best, stagnant growth and, at worst, collapse. For individuals, there’s never been a time when the possibility of building a successful business around what they’re passionate about was more realistic. One truly can create a life of their own design. The key is marketing. The greatest ideas, products, and services, without marketing, remain locked in the land of the unknown. I’m passionate about helping businesses and individuals learn to market effectively and efficiently in the digital space. I’ve been marketing online for nearly two years. The learning curve is steep. I’ve learned from the best and I’m part of a global network of marketing professionals and entrepreneurs from whom I learn, share with, and teach. During the Gold Rush, it wasn’t the miners who reaped riches, rather it was those who sold picks and shovels. I believer there is no more valuable skill than marketing. With it, you can build a business around anything you love. And doing what you love is what it’s all about.

Meet Some of our Partners and Mentors

Digital Business Lounge

Plans for Every Business
Much more than just a hosting platform, DBL features a plethora of helpful tools to help the digital entrepreneur get things done right. With three different plans to choose from, you’re sure to find the one that suits your business. We use and strongly endorse the DBL.
Great Hosting
  • Plenty of resource to handle your traffic.
  • Frequent backups
  • Friendly, responsive, and knowledgeable tech support.
  • Apache servers
  • Unlimited domains
  • One-click WordPress installation
Beyond Hosting
  • WordPress 101 tutorial series
  • WooCommerce tutorials
  • AWeber tutorials
  • Divi tutorials
  • Media library for image and .pdf storage
  • UTM builder
  • GraphixCreator
  • Page Engage
  • Simple Lead Capture
  • YourTube Player
  • Advance funnel builder with tutorials
  • Up to 20 website
  • Up to 40 email accounts
  • Premium support

The Six Figure Mentors

Jay Kubassek and Stuart Ross, Co-founders
Legitimate Online Education Leadership
We’re proud members of the Six Figure Mentors, one of the fastest growing education companies in the world. There’s a reason for that; up-to-date, comprehensive, results-oriented online marketing training and partnerships with some of the most recognized and respected authorities in the business, like Lynda by Linkedin and Digital Marketer. In the online space, there’s no shortage of “look at me in my Lamborghini gurus” touting “get-rich-quick”, “make money online”, “easy-as-pie” systems that are more hype than substance. The facts are, the learning curve is steep, the journey is NOT easy, and there’s no such thing as get-rich-quick. We take our training and education in online marketing very seriously, because to serve our local market the best way possible, we simply can’t afford anything but the best in our own training. The SFM is our go-to source for online marketing know-how, resources, and support.
As SFM Essential members, we leverage the following training resources to help our customers grow their businesses as well as our own. Click any of the links to learn more.


  • Guided Training Modules
  • Bonus Course
  • Virtual Courses
  • Attraction Marketing by Stuart Ross
  • BlackBOX Vault by Jay Kubassek
  • Live weekly webinars
  • Video training library
  • Live Events
  • WordPress (by DBL)
  • Divi (by DBL)
  • WooCommerce (by DBL)
  • AWeber (by DBL)
  • Convertri (by DBL)
Every digital business needs a host of top-notch tools and services to succeed, starting with great web hosting, tracking, analytics, backlinking, image and .pdf hosting, graphics tools, SEO tools, and more. The Digital Business Lounge Basic Plan is included with all SFM membership packages. See the Digital Business Lounge features for more information.
The entrepreneurial path is not an easy one. It’s not a matter of if things will get tough, but when. When they do, having others around you who’ve walked or are walking the same path can give you the strength and support to stay the course. This is a unique, global community of rare individuals who understand that the journey isn’t about how much money you make, but who you become along the way. We’ve been blessed to have forged hundreds of incredible friendships and partnerships with like-minded people around the globe. And lest we forget, that also means we’re tapped into some of the best digital marketers on the planet who freely share their knowledge and expertise across our community.
Remember when you picked up the phone and dialed a call center for help? Yep…those days are just about gone. Still, you need and deserve the best support. That’s exactly what you get with the SFM support staff. Inside your back office is a convenient support messaging interface that’s monitored by a support staff 24/7. Normally, you’ll get a response within an hour or two. And have you ever made one of those calls to be greeted by someone who sounds like they just don’t want to be there today? Yea, well, you’ll never get that here. Kind, courteous, and dedicated support personnel help you get your issues resolved quickly.
Earn While You Learn - High Ticket Affiliate Program

Besides being a top-notch online marketing education company, the SFM is also the affiliate marketing company of the Digital Experts Academy (see our Digital Experts Academy section for more information). SFM students are also affiliates and can earn high-ticket commissions promoting the SFM and DEA product lines. This offers students the opportunity to earn while they learn and master their online marketing skills. We proudly refer our most serious clients and students to the SFM. If you’re interested in learning more, sign up to receive a free video series. (This link is sponsored by DecideToBeFreeOnline, our sister company)

Digital Experts Academy

For Seriously Minded Digital Entrepreneurs
There are plenty of part-time, cash-on-the-side opportunities in the online space that anyone can take advantage of – and there’s nothing wrong with that. But if your goal is to build a long-term, respectable, online marketing brand, then the DEA is absolutely the best place we know of to get everything you need to build it. Check out the details below.
DEA Silver
DEA Silver is a serious, soup to nuts eCommerce program, featuring the Import Experts curriculum that teaches you everything you need to know about building a powerful import business. You’ll learn how to source products from oversees, have those products shipped to servicing centers like Amazon for distribution and customer service. They’ll connect you with proven overseas agents who protect your interests and work on your behalf to avoid the many tripwires that have to be avoided. This is not an arena for do-it-yourself-ers and hacks. DEA Silver is a well-oiled machine that’s been built from the ground up by people who’ve been importing for over a decade.
DEA Gold
DEA Gold is the online marketing “university” for the aspiring digital entrepreneur. If you’re serious about learning all there is to know about online marketing, this is a program you can’t afford to be without. Weeks of high-quality video professionally recorded at the biggest events in the digital marketing industry. And the library only gets bigger every year. Annual two-day live training events featuring the top online marketers in the world as your speakers/trainers. One-on-one coaching with our own top affiliate marketers. Our partnership with Digital Marketer gives DEA Gold members access to the entire Digital Marketer curriculum at no additional cost. Check them out at their website and you’ll see they’re a legit industry leader.
DEA Platinum
The DEA Platinum Brand Incubator is, in our humble opinion, one of the most powerful branding experiences in the business world. The economy of the future will be largely made up of branded personalities. What do we mean by that? Think Gary Vaynerchuck, Robert Kiyosaki, and Tony Robbins. Perhaps, not as well known, but no less influential with their customers.

All successful brands share a few things in common; 1) they are authentic, 2) they know who they’re here to serve, and 3) they’re uncompromising in their adherence to their own values.

At the heart of the Platinum Brand Incubator process is the Brand Incubator Workshop, an intense two-day journey of self-discovery and empowerment. But that’s just where the journey begins. You and your Platinum coach will continue to work through your personal journey to formulate a brand that’s authentically and powerfully youThey’ll build a website that reflects your brand – it’s mission, vision, and values – through and through. Discover the unstoppable YOU!

DEA Black
Masterminding with other leaders in your field and across other industries is a powerful and essential way to grow as an entrepreneur and business owner. Learning from those who’ve been where you want to be, and those on a similar path can mean the difference between success or failure.  We’re proud partners of the DEA Black Mastermind.

Digital Marketer

Digital Marketing Mastery
Ryan Deiss and his team at Digital Marketer are widely recognized and respected names in the digital marketing industry. SFM DEA members have instant access to all of the training you see here at no additional cost. This is training your competition doesn’t want you to have. We’re proudly certified in each and every one of the courses below, enabling us to help you, the small business owner or aspiring entrepreneur grow your business the right way in the digital space.
Conversion Funnel Mastery
Knowing how to speak to your prospects wherever they are in the sales funnel is what this course is all about. You’ll learn how to optimize the sales funnel at every stage to increase 1) the number of quality leads entering your funnel, 2) conversions, 3) profit margin, and 4) buying frequency. Optimizing in these four key areas can seriously increase your business’s growth. This and every Digital Marketer Certification you see here comes as part of the DEA Gold curriculum.
Search Marketing Mastery
If you own a business, you MUST be online. If you’re online, you need to be Crushing It in the search engines. This course teaches 1) how internet search engines work, 2) what motivates the search engines, the site owner, and the user, 3) how to plan for search engine optimization, 4) design it into your website, and 5) audit your site for best SEO performance. This and every Digital Marketer Certification you see here comes as part of the DEA Gold curriculum.
Content Marketing Mastery
If you want to be viewed as an authority in your market, you need to be delivering high-quality, authoritative content to your prospects and customers on a regular basis. Great content drives action, whether it be “like”, “share”, “subscribe”, “click”, or “buy”. There’s a vast array of content types that anyone can leverage in their business, from video, to infographics, to eBooks, and more. When and how to deliver content is an important skill. Doing it within the scope of your current resources is a challenge. This course sorts it all out. This and every Digital Marketer Certification you see here comes as part of the DEA Gold curriculum.
Analytics and Data Mastery
Every marketing decision should be data driven. In the digital economy collecting and analyzing the right data and key metrics is not difficult, once you know how. But with mountains of data available, it’s easy to become overwhelmed. Knowing what data to use and not use can eliminate the stress. This is the course that got us started in really understanding what data to analyze and what data could wait. This and every Digital Marketer Certification you see here comes as part of the DEA Gold curriculum.
Copywriting Mastery
Copywriting is an art, but it can be learned. People don’t like the idea of being sold. This course teaches you how to take your prospect on a journey from prospect to buyer without feeling like they’ve been sold. It covers how to…

  • Research your market
  • Develop your avatar
  • Connect with your prospects on an emotional level
  • Solve their problems or achieve a goal
  • Find your voice as a copywriter
  • Use features and benefits
  • Write with passion
  • Use story-telling
  • More…

This and every Digital Marketer Certification you see here comes as part of the DEA Gold curriculum.

Optimization and Testing Mastery
Will a red call-to-action button convert higher than the blue one? Which landing page is getting the most optins? Which headline got a better click-through rate? Optimizing and testing answers all of these questions with definitive data. This course teaches you how to fine tune your campaigns for best results. This and every Digital Marketer Certification you see here comes as part of the DEA Gold curriculum.
Email Marketing Mastery
Email marketing is a powerful way to build trust, nurture your prospects to become buyers, and create brand advocates. Email delivers, by far, the highest return on investment of any form of online marketing. But it’s not as simple as just sending the occasional email. First, you need to get your emails out of your prospects spam folder and into their inbox. You need headlines that get your readers to open, copy that gets them to take action, and content that keeps them looking forward to your next email and most importantly, gets conversions. This is the definitive course on email marketing. This and every Digital Marketer Certification you see here comes as part of the DEA Gold curriculum.
Paid Traffic Mastery
Over 2 billion people are on Facebook and, like it or not, Facebook makes it’s money serving as an advertising platform – one of the most powerful in the world. This course will teach you how to use this incredible marketing platform to build great ad campaigns, analyze the results, optimize ad spend, and remarket based on your prospects actions, not just on Facebook but on your website, how they responded to email and more. Pinpoint targeting is just one reason to be using Facebook paid advertising, along with YouTube, AdWords and others. This and every Digital Marketer Certification you see here comes as part of the DEA Gold curriculum.
Social and Community Mastery
As a business owner, your marketing needs to meet your prospects and customers where they are. Where’s your market hanging out? Very likely, on social media. Learning how to engage on platforms like Facebook, Linkedin, Twitter, Pinterest, and others is imperative for small businesses and entrepreneurs on a budget, but it’s just as important for bigger businesses and B2B. This and every Digital Marketer Certification you see here comes as part of the DEA Gold curriculum.

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!